Shopify Segments

Shopify Segments is a feature in Shopify that allows you to divide your customer database into different segments based on their behavior and buying habits. The segments can be created based on various factors such as geography, purchase frequency, purchase amount and product interest.

Using Shopify Segments, you can create targeted marketing campaigns for each segment that help increase revenue and improve the customer experience. For example, you can create a segment for customers who have previously purchased a certain product and send them relevant product recommendations or a discount on their next purchase.

You can also create a segment for customers who have abandoned items in their cart and send them reminders to complete their purchase.

Shopify Segments is a powerful feature that helps you improve your marketing and increase your revenue by targeting your campaigns to the right customers at the right time.

>> Read more at Shopify.com