Shopify Email

Although email marketing may seem like an old thing in the marketing world, it is still one of the most powerful tools for reaching your customers. Shopify, one of the world's leading e-commerce platforms, has understood this and has launched their own email marketing tool called "Shopify Email."

Let's dive into what this tool has to offer.

Easy integration with your webshop

One of the great benefits of Shopify Email is its seamless integration with your existing Shopify web store. You no longer have to juggle between different platforms to send emails to your customers. Shopify Email allows you to create and send professional emails directly from your Shopify admin.

Beautiful email templates that convert

When it comes to email marketing, it is important to have an eye for the aesthetic. Shopify Email offers a wide selection of beautiful and user-friendly email templates that make it easy to create eye-catching emails. Whether you are sending a sales promotion, a newsletter or an order confirmation, you can customize the templates to match your brand identity or let TUXEN&Co. do it for you.

Segmentation and targeted communication

One of the most important factors for effective email marketing is sending the right message to the right target audience. Shopify Email allows you to segment your customer base based on various criteria such as purchase history, geography, language and behavior. This makes it easier to deliver targeted and relevant content that your customers will appreciate.

Analysis and tracking tools

With Shopify Email, you also get access to advanced analysis tools that give you insight into how your emails are performing. You can see open rates, click rates and even conversion data. This allows you to fine-tune your email campaigns and optimize your marketing strategy over time.

Free, affordable and scalable

Another advantage of Shopify Email is that it is affordable, especially compared to other email marketing platforms on the market. Each month you can send up to 10,000 emails for free. After that, you only pay for what you use, with $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email). This makes it extremely affordable for both small and large businesses to take advantage of this tool. You can also scale your email marketing as your business grows without worrying about large increases in costs.

Shopify Email - Screenshot

Shopify Email - design your newsletter in a simple way.

Shopify Email - use fixed templates to follow up with customers.

Shopify Email - keep track of whether it works.

Conclusion

Shopify Email is a valuable addition to Shopify's toolbox for e-merchants. It allows you to create, manage and track your email campaigns in a simple and effective way, while integrating seamlessly with your webshop. Whether you're new to email marketing or experienced, Shopify Email can help you increase your conversion rate and build strong connections with your customers. Give it a try and see how it can help your business grow.

>> Read more at Shopify.com