About TUXEN&Co.
Real-world experience. Practical growth.
TUXEN&Co. is built on 20+ years of real experience building, running, and scaling successful online stores.
I’m Frederik Tuxen Bjerrum – an external eCommerce Manager dedicated to helping Shopify merchants grow with focus, structure, and confidence.
When a challenge calls for deep technical expertise or specialized knowledge, I bring in a trusted network of professionals I’ve worked closely with for years. That’s the “Co.” in TUXEN&Co.
I work with stores that have real momentum – typically in the range of ¥1.12M–¥11.2M CNY in annual revenue – where there’s a need for both strategic clarity and hands-on execution.
Working with TUXEN&Co. means turning your data and goals into clear next steps – and making real progress, not just plans.
About Me
From eCommerce founder to your strategic Shopify partner
I’m Frederik – and my roots are firmly grounded in the real world of online business.
Since the late 90s, I’ve worked with tech and business development – but for the past 20+ years, I’ve been deep in the day-to-day of running and scaling online stores as a founder and owner myself.
One example is CoffeeTime – an international webshop selling across Europe – which I built from scratch and sold to a UK investment firm in 2022. Today, I still run the niche brand Dodofy, delivering custom-made labels to customers in over 90 countries. As we speak, Dodofy is in the process of being sold.
These experiences have given me sharp insights into both growth potential and real-world bottlenecks – and, just as importantly, how to cut through noise and complexity.
In late 2024, I launched TUXEN&Co. to share that knowledge – and help Shopify store owners grow in a healthy, focused way, making smarter decisions based on facts instead of guesswork.
Why ambitious Shopify store owners choose me?
At TUXEN&Co., you’re not just hiring a service provider – you’re getting a dedicated partner who understands your day-to-day reality and your ambitions. You’re running a Shopify store with real potential – and my job is to help you unlock it.
01. A personal approachForget PowerPoints, support tickets, and fancy titles. You’ll have a direct line to the person actually doing the work – with a focus on action and clear agreements. I only work with a handful of clients at a time, so I can stay close and deliver real quality.
02. Real-world experienceI run my own stores and have 20+ years of hands-on experience. That means no guesswork – I know what works and what doesn’t. Your data gets turned into specific recommendations and next steps.
03. Quality firstMany stores suffer from technical debt and messy setups. I make sure your foundation is solid – with ongoing health checks of your product catalog and storefront – so you can scale without stacking new features on top of old problems.
04. Shopify-only focusMy expertise is 100% focused on Shopify. You’ll get access to a range of Add-on Services you can choose from – including tracking, analytics, SEO, and flows. Only what actually moves the needle.
05. Fixed pricingYou’ll know the price before we start. That makes it easy to plan – and gives you peace of mind. I work with fixed prices and clearly defined deliverables – no vague retainers or hourly billing traps.
Ready to take control of your Shopify business?
Tell me a bit about where you’re at – and I’ll get back to you with a concrete, no-obligation response. It only takes a few minutes. And it might just be the first step in the right direction.
Certified Shopify Partner
