Agent Mode in ChatGPT – Should You Let Go or Stay in Control?

ChatGPT has gotten hands.

That’s the short version...

The slightly longer one is that OpenAI has introduced a feature called agent mode, allowing ChatGPT to use a kind of remote browser to click around online, fill out forms, gather data – and in some cases – take action.

Sounds clever. It is. But it’s not without risk. And that’s exactly why it matters to you as a store owner.

What can agent mode actually be used for?

This isn’t a tool you just hand over the keys to. Think of it more like an intern with access to your screen and mouse – and something you should only use with caution.

1. Competitor tracking

• Visit competitor stores
• Log prices, variants, and delivery times
• Compare changes from week to week

2. Supplier and shipping research

You can ask it to find:

• 3 B2B suppliers of organic cotton with free EU shipping
• The cheapest rates for shipping 1 kg to the US
• Current delivery times for specific countries

3. Testing your own store

ChatGPT can:

• Perform a test purchase
• Describe the process step by step
• Comment on any bugs or UX issues

4. Public data collection

• Fetch prices for selected Shopify apps
• Monitor changes in reviews or features
• Extract data from government sites, blogs, or logistics providers

Why it’s not just plug-and-play

It sounds easy. But it requires thought.

• You must actively allow ChatGPT to use agent mode
• You need to know what you’re asking – and how to verify the result
• You’re still responsible if it makes mistakes
• You should never use it for sensitive data, logins, or access-restricted systems

My take?

"Agent mode is exciting. But it should be used thoughtfully – and never as a substitute for your own judgment."

How I use agent mode myself

• Compare shipping rates
• Track updates in Shopify apps and features
• Monitor changes on selected competitor sites

But I never let it run on its own. And I don’t blindly trust what it returns.

Quick FAQs

What is ChatGPT's agent mode?

It’s a feature that allows ChatGPT to use a virtual browser to click, collect data, and perform online actions.

How do I activate agent mode?

You’ll get a popup in ChatGPT asking you to “Try it”. The feature is still being rolled out gradually and is in testing.

Is it safe to use?

Yes – if you know what you're doing. Agent mode should only be used for tasks where there’s no risk of unauthorized purchases, passwords, or sensitive information.

Already a Growth Partner client?

Then I’ll recommend we include it in our next strategy check-in – and if it requires setup or review, we’ll handle it as an Add-on.

- Frederik, eCommerce Manager