How packaging and delivery can boost your conversion rate

A great-looking store and quality products aren’t enough anymore. If you want more customers to complete their purchase, you need to think beyond the “Buy now” button – and focus on the full customer experience.

Your packaging, delivery options, and the delivery process itself play a bigger role in conversion than most store owners realize. Here’s where to improve:

Delivery options

Customers expect flexibility. Offering standard and express shipping – and ideally free shipping – meets different needs and increases the likelihood of conversion.

Pro tip: Free shipping often motivates more than a discount. And real-time tracking adds a sense of control and builds trust.

Packaging and branding

First impressions matter – and they often begin when the customer opens the box. Well-designed, sturdy packaging communicates attention to detail and reinforces your brand identity.

Bonus: With unboxing videos and social sharing on the rise, your packaging can become part of your marketing.

Reliable delivery

Few things damage trust like late or faulty deliveries. It’s not just logistics – it’s about loyalty.

Make sure you have:

• Clear delivery expectations
• Automatic updates when things change
• A logistics partner you trust

Transparent delivery information

Be upfront about shipping times, costs, and return options. It reduces uncertainty and lowers cart abandonment.

A visible and fair return policy

Customers are more likely to buy when they know they can return easily. A flexible policy shows you trust your products – and your customers.

It’s more than just logistics

Delivery, packaging, and communication aren’t just operational details – they’re part of your conversion strategy and brand experience. And they make a real difference.

Ready to improve your customer experience?

Book me for a day

Get a clear view of your current setup – and a practical plan for improving delivery, packaging, and conversion. Direct, honest, and no strings attached.

Already a Growth Partner client?

Then logistics and delivery experience are part of our ongoing work together. We’ll find solutions that fit your store – and your customers.

Conversion doesn’t end online – it happens when the package arrives.

Reach out if you’re ready to improve the full experience.

– Frederik, eCommerce Manager